Stories

Learn from the experiences of Coca-Cola and other for-profit and non-profit organizations as they build and refine their marketing strategies in low and middle-income countries. Read More

Toolkit

New to social marketing? Learn about the 4 P’s of Marketing as they apply to social goods and services like cookstoves, water filters, and solar lamps. Read More

About the Social Marketplace

The Social Marketplace is a resource center for individuals, non-profit organizations, manufacturers, foundations, academics, and government bodies interested in sharing best practices and case studies of successful social marketing interventions. We present a mix of contextual theory, real-world examples, and organizational case studies for different social products sold in different regions of the world.

In the Spotlight: