In the Spotlight:
Berkeley-Darfur Stoves® The Berkeley-Darfur Stove® was developed by scientists and engineers at the Lawrence Berkeley National lab, with evaluation and feedback from the women of Darfur. The Berkeley-Darfur Stove® was based on the Tara stove first developed in India. However, before it was deemed suitable for distribution to Darfur, the stove underwent 14 modifications after several …
In the Spotlight:
Coca-Cola
Reaching untapped markets
Coca-Cola is the world’s leading owner and marketer of nonalcoholic beverage brands. With sales of 24.4 billion cases in over 200 countries worldwide in the last year alone, Coca-Cola is ubiquitous in both developed and developing countries. However, maintaining a strong brand name and launching innovative marketing campaigns is only part of their massive success. Coca-Cola …
In the Spotlight:
EarthSpark
Building a Network of Evangelists
EarthSpark taps into the power of testimonials when promoting their catalog of energy-saving products. They hold community demonstrations and efficient stove throwdowns to get the word out. They loan cookstoves to street vendors who cook in the open, thus creating awareness and an informal education channel for people passing by. But what’s really interesting is what EarthSpark …
In the Spotlight:
Envirofit
Creating a universal design
Envirofit International is a Colorado-based nonprofit with the goal of developing and distributing well-engineered energy products that address major environmental problems in the global emerging markets that traditionally have been overlooked. The company uses centralized large-scale manufacturing, a global supply chain, and a forward-thinking engineering
In the Spotlight:
Greenlight Planet faced a unique challenge when promoting their line of low-cost, solar-powered lanterns in India. Almost every person who saw the Sun King™ in action wanted one for themselves, but getting the word out using traditional forms of mass communication proved challenging. People who had never been exposed to kerosene alternatives had difficulty conceptualizing solar …
In the Spotlight:
Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods company, touching two out of three Indians with their large brand portfolio. HUL’s products are household names across the country and span a host of categories such as soaps, detergents, personal products, tea, coffee, ice cream, and culinary products. Today, there are over 7.7 million …
In the Spotlight:
Kickstart
Experimenting with promotions
KickStart knows that the MoneyMaker irrigation pump will help people make a lot of money, but its impact will be negligible if people do not know about them or don’t understand their value. Like Greenlight Planet’s solar lanterns, KickStart has learned that traditional marketing tactics like radio and print advertisements alone are not effective in reaching …
