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StoriesLearn from the experiences of Coca-Cola and other for-profit and non-profit organizations as they build and refine their marketing strategies in low and middle-income countries.
ToolkitNew to social marketing? Learn about the 4 P’s of Marketing as they apply to social goods and services like cookstoves, water filters, and solar lamps.
In the Spotlight:
Berkeley-Darfur Stoves® The Berkeley-Darfur Stove® was developed by scientists and engineers at the Lawrence Berkeley National lab, with evaluation and feedback from the women of Darfur. The Berkeley-Darfur Stove® was based on the Tara stove first developed in India. However, before it was deemed suitable for distribution to Darfur, the stove underwent 14 modifications after several …
Designing for specific users
The Social Marketplace is a resource center for individuals, non-profit organizations, manufacturers, foundations, academics, and government bodies interested in sharing best practices and case studies of successful social marketing interventions. We present a mix of contextual theory, real-world examples, and organizational case studies for different social products sold in different regions of the world.