Case Studies

Berkeley-Darfur Stoves

Designing for specific users

Berkeley-Darfur Stoves® The Berkeley-Darfur Stove® was developed by scientists and engineers at the Lawrence Berkeley National lab, with evaluation and feedback from the women of Darfur. The Berkeley-Darfur Stove® was based on the Tara stove first developed in India. However, before it was deemed suitable for distribution to Darfur, the stove underwent 14 modifications after several …Read More


Reaching untapped markets

Coca-Cola is the world’s leading owner and marketer of nonalcoholic beverage brands. With sales of 24.4 billion cases in over 200 countries worldwide in the last year alone, Coca-Cola is ubiquitous in both developed and developing countries. However, maintaining a strong brand name and launching innovative marketing campaigns is only part of their massive success. Coca-Cola …Read More


Building a Network of Evangelists

EarthSpark taps into the power of testimonials when promoting their catalog of energy-saving products. They hold community demonstrations and efficient stove throwdowns to get the word out. They loan cookstoves to street vendors who cook in the open, thus creating awareness and an informal education channel for people passing by. But what’s really interesting is what EarthSpark …Read More


Creating a universal design

Envirofit International is a Colorado-based nonprofit with the goal of developing and distributing well-engineered energy products that address major environmental problems in the global emerging markets that traditionally have been overlooked. The company uses centralized large-scale manufacturing, a global supply chain, and a forward-thinking engineering

Greenlight Planet

Generating a viral buzz

Greenlight Planet faced a unique challenge when promoting their line of low-cost, solar-powered lanterns in India. Almost every person who saw the Sun King™ in action wanted one for themselves, but getting the word out using traditional forms of mass communication proved challenging. People who had never been exposed to kerosene alternatives had difficulty conceptualizing solar …Read More

Hindustan Unilever

Building a rural distribution model

Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods company, touching two out of three Indians with their large brand portfolio. HUL’s products are household names across the country and span a host of categories such as soaps, detergents, personal products, tea, coffee, ice cream, and culinary products. Today, there are over 7.7 million …Read More


Experimenting with promotions

KickStart knows that the MoneyMaker irrigation pump will help people make a lot of money, but its impact will be negligible if people do not know about them or don’t understand their value. Like Greenlight Planet’s solar lanterns, KickStart has learned that traditional marketing tactics like radio and print advertisements alone are not effective in reaching …Read More

The Shell Foundation

Social Marketing in India

The Shell Foundation has created an exceptional review of a social marketing program for clean energy products. Start with a quick overview, or download the report directly. Executive Summary Throughout the developing world, the private sector, donors, governments, NGOs and often innovative partnerships made up of these organisations are trying to provide the four billion people …Read More