Resource Center

Product Media Type Author Country Target Audience Description Highlight
Condom Poster PSI Vietnam Men Part of a flipbook prompting the audience to answer a true/false question about condom usage • Colorful graphic, self-explanatory even without the text
• Scripted true/false question ensures the direction of the conversation
Condom Comic PSI Vietnam Men Comic strip about misconceptions of lubricants; Involves two young gay men Engaging illustrations in a format that is familiar
download msword Condom Communication Brief PSI Vietnam Men Outlines PSI’s condom social marketing campaign in Vietnam, including target audience, product positioning, communication objectives, etc. Insight into the strategic thinking behind rolling out a social marketing campaign
download pdf Cookstove User Manual Paradigm Project Kenya Households One-page manual intended for first-time owners of the JikoPoa Product benefits are clearly articulated in terms that are familiar to the end user
download pdf Cookstove Training Manual Paradigm Project Kenya Households One-page graphical user manual for new owner of fuel-efficient cookstove • Excellent use of graphics and text
• Summary of value proposition is clear and direct, in terms directly relevant to target demographic
download pdf Health Products (assorted) Flipbook Living Goods Uganda Households Educational flipbook used to train community health promoters Simple, powerful, and direct messages combined with a strong graphic. The other side has more information to further educate the audience
download pdf Health Products (assorted) Flipbook Living Goods Uganda Households Educational flipbook used to train community health promoters
download pdf Insecticide Treated Net (ITN) Radio Script PSI Kenya Pregnant women and/or women with children under age of 5 Script for a radio advertisement for malaria nets, done in Swahili
Insecticide Treated Net (ITN) Poster PSI Kenya Pregnant women and/or women with children under age of 5 Poster of pregnant woman • Simple message and call to action

• Single image, straight to the point”

download pdf Insecticide Treated Net (ITN) Billboard PSI Benin Pregnant women and/or women with children under age of 5 Text-only billboard message One “call to action” message in large, easy to read type
download pdf Insecticide Treated Net (ITN) Educational Cards Benin Pregnant women and/or women with children under age of 5 Educational flash cards about malaria and insecticide treated nets Makes the learning process fun and more memorable
download pdf Insecticide Treated Net (ITN) Brochure PSI Benin Pregnant women and/or women with children under age of 5 Informational material about the dangers of malaria and how to protect your family Text is simple, direct, and easy to understand
Insecticide Treated Net (ITN) Poster PSI Benin Pregnant women and/or women with children under age of 5 Poster depicting happy family using a mosquito net • Strong use of color, graphics, and fonts
• Message is clear and straightforward, not cluttered
download video Insecticide Treated Net (ITN) TV Advertisement PSI Ethiopia Families with children under 5 Short advertisement showing a family sleeping soundly under the PermaNet Aspirational in tone, targeted towards middle class. Furniture looks clean and modern, while the family is healthy and beautiful.
download slideshow Smoke-less Stove Campaign Slideshow Phase II Final creatives
download pdf Social Marketing in india Report India lessons learned from efforts to foster demand for cleaner cookstoves
download pdf Solar Lamp Brochure Greenlight Planet India Households Detailed technical product specification Specifically designed for a more technical audience
download pdf Solar Lamp Flier Greenlight Planet India Households Small quarter-sheet print flier Does not try to clutter with too much information, instead focuses on image of kids studying by solar lamp at night
download pdf Solar Lamp Flier Greenlight Planet India Households Double-sided flier focused on benefits of product (rather than product specifications) • Excellent layout, design, and use of photos
• Selected images are perfect and very aspirational (woman cooking in the evening, a man working in the field, a mother helping her son with homework)
download pdf Solar Lamp Flier Greenlight Planet India Households Product marketing flier Beautifully styled with a strong logo, clear product image, and illustrative graphics. Very well done
download pdf Treadle Pump Brochure Kickstart Kenya Farmers 4-page brochure about the company and product Aspirational images of happy farmers at work, where the farmers are wearing colorful local clothing
download pdf Treadle Pump User Manual Kickstart Kenya Farmers Quick-start guide for setting up and using the treadle pump Hand-drawn illustrations and accompanying text take the user through the process step-by-step
download pdf Water treatment Brochure PSI Uganda Children Brochure aimed at children to bring home to their parents • Language is simple enough for children to understand

• Uses a cartoon character (Mr. Pur) to teach

• Offers incentives (prizes like t-shirts, buckets, jerrycans, etc)

download pdf Water treatment Poster PSI Uganda Families with children under 5 Step-by-step instructions for how to use WaterGuard (in liquid and tablet form) • Good use of images to accompany text

• Aspirational image of healthy happy family drinking clean water

• Tag line (The way I make my water safe) emphasizes the positive impact of the user; not the negative impact of unsafe water

download pdf Water treatment Flier PSI India Families with children under 5 Flier promoting safe water habits • Eye-catching, colorful, simple graphics that accompany all of the text

• Do’s and don’ts are clearly marked with big red X’s or green checkmarks

download pdf Water treatment Training Manual PSI India Families with children under 5 Manual designed to be used by trainers in order to prepare volunteers to act as change agents of the community. Developed for a Safe Water Systems (SWS) pilot in the urban slums of India, focused on improved hygiene, safer drinking water practices, and better management of diarrheal cases. Very comprehensive, with list of do’s and don’ts of training (e.g. maintain good eye contact), planned schedules for each day, questionnaires, etc
download pdf Water treatment Flipbook PSI India Families with children under 5 Flip book promoting use of safe water treatment Uses bold, colorful graphics (no text) for the audience but also provides detailed talking points for the demonstrators on the back side
download video Water treatment TV Advertisement PSI Kenya Families with children under 5 Short video clip promoting water treatment products to protect your children Uses scare tactics but then shows parents a way to avoid the repercussion easily

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